Regarder | Glee Beat | Life Below Zero - Season 11

Thomas Goldsby

Thomas Goldsby >

61
Videos
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Strategy Is Making Choices
Episode 1 of Critical Business Skills for Success Series
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
The Tactics of Successful Branding
Episode 56 of Critical Business Skills for Success Series
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you'll learn how to create a brand that will connect you with…
What Is Marketing?
Episode 49 of Critical Business Skills for Success Series
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four…
How to Segment a Market
Episode 50 of Critical Business Skills for Success Series
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with…
What Trader Joe’s Doesn’t Do
Episode 4 of Critical Business Skills for Success Series
Passionate customers, tremendous profits, happy employees--the Trader Joe's grocery chain is a powerful business success story. Discover how their secret for success lies in their use of trade-offs to make it hard for imitators and to mitigate the negative effects…
Critical Business Skills for Success Series
What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines--strategy, operations, finance and accounting, organizational behavior, and marketing--that everyone needs to master in today's marketplace. Bringing the MBA experience…
60 videos
Leading Real Organizational Change
Episode 47 of Critical Business Skills for Success Series
The one unavoidable part of an organization: change. After investigating the three essential ingredients of organizational change, focus on the kind of practical steps you can take to achieve change in your organization. Among them: how to make it about…
Understanding the Time Value of Money
Episode 31 of Critical Business Skills for Success Series
Begin your focus on finance with an insightful look at the time value of money. Along with basic concepts and terminology (including risk and present/future value), you'll learn about the five types of cash flows that should be in the…
When Netflix Met Blockbuster
Episode 6 of Critical Business Skills for Success Series
Netflix's ultimate domination of the video rental market is a classic example of disruptive innovation: a serious threat to traditional business--and often the hardest to respond to.
Accounting and Finance—Decision-Making Tools
Episode 25 of Critical Business Skills for Success Series
This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.
Why Did Disney Buy Pixar?
Episode 8 of Critical Business Skills for Success Series
Turn now to corporate strategy, which involves determining where to compete, not how. Explore the corporate strategies of horizontal and vertical integration (and their two types) in the context of Disney's acquisition of Pixar animation studios. As a multi-business unit…
The Value of Great Leadership
Episode 38 of Critical Business Skills for Success Series
Professor Longenecker explains the most important things he's learned about leadership. Among these: the definition of effective leadership; the critical role of competency and character; and six leadership schools of thought.
How Apple Raises Competitive Barriers
Episode 2 of Critical Business Skills for Success Series
Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market.
The Danger of Straddling
Episode 3 of Critical Business Skills for Success Series
Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Then, using case studies including JC Penney, IBM, and Dell, he explains both the dangers of straddling between competitive positions.
Weighing the Costs of Debt and Equity
Episode 35 of Critical Business Skills for Success Series
Explore the world of trade-offs and learn why issuing debt instead of equity can actually increase the value of a firm; why you should always consider the Weighted Average Cost of Capital of your investments; and how convertible bonds attempt…
Targeting a Market Segment
Episode 51 of Critical Business Skills for Success Series
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you'll learn key rules of targeting. One rule is: Don't try to please customers outside your target. Another: Always…
How to Analyze a Cash Flow Statement
Episode 28 of Critical Business Skills for Success Series
What makes statements of cash flows the most important financial statements you'll encounter? Professor Sussman explains the differences between revenues, profits, and cash flows; discusses the three separate sections of a statement of cash flows; and uses two intriguing anecdotes…
Emotional Intelligence in the Workplace
Episode 39 of Critical Business Skills for Success Series
What does it take to cultivate great working relationships? The answer: emotional intelligence. Learn how developing emotional intelligence can have a powerful impact on your ability to work well with others. Along the way, you'll learn about different types of…
Creating Great Customer Experiences
Episode 55 of Critical Business Skills for Success Series
Begin exploring the tactics involving in reaching marketing goals with a look at how to design products and services to provide the best possible customer experience. Along the way, you'll learn six rules for effectively managing customer experiences (including getting…
Identifying Sources of Sales Growth
Episode 53 of Critical Business Skills for Success Series
You've mastered segmentation, targeting, and positioning. Now learn how to grow and increase your sales using the 2x2 Ansoff matrix--one of the most powerful ideas in marketing. In the process, you'll learn piercing insights into the interactions between customers (current…