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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Impact Of Globalisation: Food
Key Topics Globalisation Of Food Migrant labour in the EU European Union How the clean, bright displays in our supermarkets hide a murkier story of exploitation in the supply chain. ITALY'S ROTTEN TOMATOES If you buy a tin of tomatoes…
Leadership and Management
Key Topics Leaders Managers Autocratic Managers Democratic Managers Laissez-Faire Managers Paternalistic Managers Theory X And Y Managers What's the difference between a leader and a manager? What kinds of managers are there? What are the problems of managing in the…
4 videos
Change & Disruption - An Amazon.com Case Study
The rise of Amazon.com since its start-up in 1994 is the classic case study in disruptive innovation. First an on-line retailer, broadening into a platform for other sellers, Amazon has been guided by the restless spirit of its founder Jeff…
Motivation Theories
How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates - or demotivates - them? Clip #1: "Part 1: A Brief Guide to…
3 videos
Inside China 1: The Rise Of A Superpower
Part of the Series: Inside China Collection
How has China transformed, inside 30 years, from developing nation to the world's next largest economy after the USA? Includes interviews with historians, eye-witnesses and party officials. TIANANMEN SQUARE A dramatic turning point was the Tiananmen Square massacre in 1989…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Impact of Tourism: Thailand
Part of the Series: Sustainable Tourism Collection
Beautiful beaches, wonderful scenery and friendly people -- Thailand seems the ideal tourist destination. But what don't they tell you in the holiday brochure? The Thai tourist authority is pushing "ecotourism", which, in theory at least, doesn't damage the environment.…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
AIDS in Africa, WHY?
Key Topics HIV/AIDS in Southern Africa Effects of poverty in Africa Effects of structural adjustment in Africa Swaziland 70% of the world's HIV infections occur in sub-Saharan Africa. Swaziland, for example, has the highest HIV infection rate in the world.…
The Twisted Tale Of Bloody Mary - The Life of Mary Tudor
Powerful independent full length feature film about the life of Mary Tudor, Henry VIII's first child. She was loved, she was a princess, heir to the throne - but the childhood fairy tale turned to a lifelong nightmare for Mary.…
The Great IT Horror Story
This film tells the story of how a computer project drove one company almost to bankruptcy. Comic distributor Craven Books bought a new IT system with the aim of improving its efficiency. But the system was over-ambitious - they went…
Organizational Cultures
Key Topics Culture Group Norms Power Culture Role Culture Task Culture People Culture What's meant by the culture of an organisation? What are "group norms"? How do these invisible factors influence the way a business works? Clip #1: "Introduction: The…
3 videos
A Decent Factory?
Part of the Series: Essentials of Marketing Collection
With the fastest growing economy in the history of the world, China is the workshop of globalisation. But are workers paying the price for a manufacturing revolution? This unique fly-on-the-wall documentary uncovers the hard realities of working conditions in a…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
The Industrial Revolution - Causes and Effects
A series discussing the Industrial Revolution. Clip #1: "One Man's Life" - Clip #2: "The Causes" - Clip #3: "The Effects" -
3 videos
Inside China 7: Environmental Timebomb?
Part of the Series: Inside China Collection
The Chinese want the same life style as the West - but at what cost? The air and water are polluted, causing much suffering and protest - as well as a drought crisis. Chinese leaders talk of moving away from…
Recruitment and Selection
Topics in this program include: recruitment, human resources, workforce, planning, selection, insurance and industry. Clip #1: "Part 1: An Essential Guide to Recruitment & Selection" - Clip #2: "Part 2: The Recruitment Challenge" - Clip #3: "Part 3: Writing CVs"…
4 videos
Human Resources Strategy
Key Topics Human Resources Sainsbury's General Mills Soft HRM Hard HRM HR Strategy What's meant by a human resources strategy? How does it work in practice? Clip #1: "Introduction" - Clip #2: "Case Study 1 - HR Objectives and Strategy…
5 videos